Gym resolutioners12/7/2023 Encourage them to continue working on those goals into February and beyond! Make their results be the motivation. If they’re getting results in January, keep reminding them of their goals. Figure out how your leaders and trainers can help each new member get the best results. This is where your team plays a huge part in attracting and keeping new gym members. Now we’ve crossed the January threshold and they’re here! How do you keep New Year’s resolutioners engaged and IN the studio? Lead with value! Offer holiday nutrition guides, at-home workouts, or something else they can utilize NOW. If you’re worried about giving away too much too early, make sure you at least stay top of mind. Supplements – Watch this video on how to sell supplements at your fitness studio!.Consider adding these upsell ideas to create a compelling new member offer: Revenue possibilities go beyond just the membership fees. You want them to experience the actual benefits of working out at your gym, that’s how they’ll get excited to come back. You’ve gotten them in the door, now offer free classes, and require a minimum attendance. Get them in the door now and they don’t have to pay a dime until January. We already know you need to start running ads in November or December, consider offering December for free. Now that you’re motivated to advertise, what are you going to say? If your goal is to get leads, to get people in the door of your classes, you MUST have an AMAZING offer! Free Month Offers And Deals To Attract New Gym Members To learn more about digital marketing and how to attract new gym members, schedule a free strategy session here with our team of experts and get some clarity on what will have the most impact for your studio! Don’t be afraid to throw more fuel on the fire over the holidays! That’s when your New Year’s resolutioners are making decisions about their January plans. The holidays are generally more expensive in terms of advertising due to more people entering the marketplace and clogging up the works. There’s a little bit of sticker shock with numbers like these for some studios.īut how many new members would you need to cover that cost in just one month? Ten? Twenty? And if you attract new gym members from your ads and they stick around for three to six months? The math here is a no-brainer. Patrick shared that at a minimum, gym owners should be shelling out $1,500 per month on Meta’s platforms and at least $2,000 on YouTube. This is the wrong mindset! Flip the script! The real question is “What is your threshold for pain?” You need to spend WHATEVER YOU NEED. Most studio owners look at this question from the perspective of “what is the minimum amount of ad spend for the highest level results?” That’s the only true way to know what will yield the highest return. The key is to try them all! Run a few tests and see what platform works best for your studio and the content you produce. TikTok – Watch this video on how to get your studio started on this growing social media platform!.Where are the people you want to attract spending their time? Patrick says everywhere possible! Don’t limit your own potential by having a single-channel mindset when it comes to ads. If you’re not grabbing their attention early, you’re missing out. Ironically, many studios actually turn off ads during this time because the return on their investment is typically lower.īut the reality is, buyers are making decisions about their New Year’s resolutions long before January 1st. Your studio should start planning offers and advertising starting in November and early December. No, it’s not January 1st, or even December 31st. Our Video Production Manager here at Loud Rumor, McKenna, sat down with Patrick, our Director of Revenue, and they hashed out exactly what your studio should be doing right now, and every year, to leverage the New Year’s resolution boom! When To Start Preparing For The New Year How can you leverage this time of motivated new members into long-term gains for you and a potential lifelong impact for them? They’ve found a renewed motivation to kick off the new year by making a serious change in their health and fitness routines, making it the perfect time for you to attract new gym members! But how do you get them to stick around longer than January 31st? When the fun and motivation have faded, and the reality of the work required to reach their goals has set in? January is an exciting month for the fitness industry! Most people are full and exhausted from all the holiday feasts and festivities.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |